Popy Rufaidah won the BEST PAPER AWARD at the 13th Annual World Congress, Annual World Congress of the Academy for Global Business Advancement (AGBA) held in Solo, Central Java, on Saturday (26/11). Based on the information of the OC of the event, after competing with 400 competitive papers on various topics from 31 countries, Popy won Best Paper Award. Popy as a Lecturer of Department of Management and Business FEB Unpad examines that UMKM’s marketing capability consists of ability to follow environmental changes for business development, development of marketing strategy and efficiency in business operation.

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