Joint Seminar Testimony

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Photo Session after completing the event of “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” organized by MM Program, FEB UNPAD in collaboration with Rikkyo University, 8th January 2015 in Tokyo.

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Prof. Takahira Akita, Dr. Rita Komaladewi, Prof. Takehiko Ikegami, Prof. Noriyoshi Shiraishi, Popy Rufaidah, Ph, D; Prof. Makoto Kakinaka, Prof. Kyohei Yamada

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Photo Session after completing the the event of “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” organized by MM Program, FEB UNPAD in collaboration with Takushoku University, 9th January, 2015 in Tokyo

Student’s Comment Name
4 Agung Susilo

Employee, PT. Telekomunikasi Indonesia

Student, MM FEB Unpad

Following the program of “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” organized by MM Program FEB UNPAD in collaboration with Rikkyo University and Takushoku University in Tokyo, Japan, 06-10 January 2015 is very important and helpful for students to broaden the global mindset and learn from a developed country. The program is to provide an open opportunity to take a double degree program or to continue study PhD in the future at Rikkyo University or Takushoku University. Before following this program, we prepared thesis proposal carefully. The thesis title is not necessarily linked to the country visited (Japan) since I also believe that the faculty members at Rikkyo University and Takushoku would be interested in the problems of business and management of economy in Indonesia. The research proposal I presented was “Improving Communication Effectiveness By Implementing The Culture Of Japanese Horenso Communication at Transport Operation Unit, PT. Telekomunikasi Indonesia, Tbk “.

The visit to the well-kown corporate company like Sony should be conducted in the future as insights from practitioner given by Mr. Hiroshi Yamamoto, GM, HR Dept., Corporate Human Resources Division are very inspiring and very beneficial for students.

The first day of the seminar was held at Rikkyo University, a campus with elegant building which has architectural style of late 19th century, since the university was founded in 1874. Then we entered the hall where we delivered 9 titles of presentations of thesis proposal. Feedback was given to all the presentations in the forms of questions and suggestions from the faculty team including Prof. Takahira Akita, Prof. Noriyoshi Shiraishi, Prof. Takehiko Ikegami, Prof. Makoto Kakinaka, and Prof. Kyohei Yamada. By listening to their comments, we learned and understood their way of thinking, which is simple, realistic and conceptual.

Then we visited Sony Corporation, a well-known company of Japan. First of all we watched presentation on the latest product innovations from Sony for 1 hour followed by resumed session of seminar and discussions with GM of Human Resource Division. From the discussions we understand why the sales of Sony products in Indonesia is under the products of Samsung-LG from Korea. Evidently, Sony has a large market share in the United States and Europe, where consumers are more concerned with high quality and are willing to pay more expensive prices. Sony with its innovations also incorporates technology, art, and human interest. In my opinion, this is actually one step ahead (to the next level); rather than focusing on mass production and efficiency, and aim to seize the market at lower prices.

On the second day, the Seminar was held at Takushoku University, a university that receives many students from outside Japan, including Indonesia. Fortunately, there is a cafeteria serving halal food in this campus. We also delivered our presentations in front of the faculty: Prof. Yoshino, Prof. Kobayashi and Prof. Sendo. Feedback in the form of questions and suggestions from them were slightly different from those coming from the lecturers at the University of Rikkyo; accordingly, their suggestions add and complement our insights which are very useful to enhance the research thesis.

We also had time to enjoy the beauty of the city of Tokyo, visiting tourist attractions while at the same time learning to do Cultural Analysis and Marketing Analysis and Japanese Pop Culture Analysis at Asakusa, Ueno, Ginza, Odaiba, Shinjuku, Harajuku, Shibuya. In our free time I chose to try the transport network trains in Tokyo Yamanote Line (Harajuku-Shibuya-Tokyo), Tozai Line (subway to Monzen Nakacho) and Oedo Line to Kachidoki Station, a nearby station to Grand Harumi Hotel, where we stayed for 3 nights.

Student’s Comment Name
5 Galuh Muhammad Aryadita

Employee, PT. Bank Pembangunan Daerah Jawa Barat

Student, MM FEB Unpad

The trip to Japan is an unforgetable experience. The main purpose of this trip is to follow the program of “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” organized by MM Program, FEB UNPAD in collaboration with with Rikkyo University and Takushoku University in Tokyo, Japan, 06-10 January 2015.

The first day, we did a Cultural Analysis by visiting Asakusa and enjoying the uniqueness of Asakusa temple. There we felt like travelling into Japan in the past. The temple buildings and the surrounding environment have a very strong Japanese culture. Besides seeing and feeling the Japanese atmosphere in the area of Asakusa, we had experienced another valuable lesson, conducted Marketing Analysis, that was observation in a Shopping Centre full of very unique Japanese souvenirs.

In day 2, we started the first joint seminar in Japan Rikkyo University, the university which is located in Ikebukuro, Tokyo. In Rikkyo University we delivered presentations on research papers that we have prepared. Using English as an international language, as many as 9 papers were presented in the presence of Rikkyo University professors. The Paper I presented was “Towards Motivation Customer Buying Decision Of Japanese And Korean Home Appliances” written by the three students in my group (Triya Filia Santi, Rina Mardiyanti, and myself).

After the presentation at Rikkyo University we continued the journey to Sony Corporation. In this company we learned how to run the process and how the company works so that Sony has become a very big company. I was amazed looking at this company in terms of technological innovations that keep them developing, ranging from audio, video, even camera technology. Naturally they becomes one of the best companies today. Following our visit to Sony, we continued our journey to the area named Odaiba, which has a very famous statue of Japanese animation character – that is Gundam Robot with a scale of 1: 1. It is amazing that the Japanese people are not only smart in making the comic but also in producing the original character of the animation into physically presence . Tokyo’s cold air was warm when I viewed laser show of Gundam at Diver City, Odaiba, Tokyo.

The 3rd day we continued presentation of our papers at University of Takushoku. Similar to those happened at Rikkyo University, we presented our papers, but in the middle of the presentation sessions, one the Professors from this university invited us to go to the top of the building to see the beauty of Tokyo during the day.

In Takushoku University at that time there were quite high number of Muslim students, besides owing to the subject of Sharia Management of Economics in this university, the food in this university environment are mostly Halal; accordingly, there are many Indonesian students studied in this university. Then we continued our Japan Tour to Harajuku area, which was full of Japanese teenagers since this area is The Shopping Centre for teenagers and youngsters. Then we moved to Shibuva, not very far from Harajuku; the place which is considered as the busiest place in Tokyo. Besides function as the shopping Centre area, this place is also used as film shooting place; one of them is “Fast and Furious Tokyo Drift”.

The 4th day was the last day we were in the land of the rising sun. Even though we were no longer experiencing recreation, seeing the elegance of this samurai country, before heading to the airport to return to Indonesia, participants had opportunity to learn Factory Outlet that trades international brand products. Surprisingly, many brand products sold here are not exist in Indonesia and several international brands in Indonesia turned out to be cheaper if the prices are concatenated into rupiahs. It was priceless experiences that cannot be replaced by anything; very educational, fun, and full of additional knowledge. By following this activity we are able to know the culture, the nature and characteristic of Japanese society, which really inspiring to me to become a better person. I hope my friends at MM UNPAD who did not participate in the International Joint Seminar can participate in the next opprtunity.

Student’s Comment Name
6 Dini Dalili

Student, MM FEB Unpad

The first impression I got when I followed the program “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” organized by MM Program FEB UNPAD in collaboration with Rikkyo University and Takushoku University in Tokyo, Japan between December 06- January 10, 2015 was a great fun and very interesting. I presented a research proposal entitled “Factors That Affecting Buying Decision Analysis Of Sony’s Phone Customers Cells”, written together with Deris Kemala Kristi and Siti Fatima Maulidya Bachrudin.

It was really an important moment for me, because I could participate in this event and got a lot of lessons and new experiences. One of them is that I saw and experienced some of the Japanese culture in real life, listened to and saw the marketing strategies of companies in Japan, got feedback from academics from the two universities for presented research proposal. All of them have given me a lot of benefits, not only limited to traveling, but also the most important thing of this trip is really wonderful new knowledge and experiences.

The message to convey is that other students are able to get experience and new knowledge as I did, and it would be much better if the activity is performed continuously, because by holding events like this, we can get a lot of benefits. Not to mention that this activity is highly effective for students of MM UNPAD.

Finally, I would like to thank in particular to Ms. Popy Rufaidah, SE., M.BA., Ph.D, Mrs. Dr. Rita Komaladewi, SP., MM and Mr. Yudi Azis, S.Si., SE., S. Sos., MT, Ph.D who have guided my friends and I in preparing a the paper for the presentations at an international seminar and during the whole trip to Japan.

Student’s Comment Name
7 Fatima Siti Maulidya Bachrudin

Student, MM FEB Unpad

It is heartening to follow the activities of the “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” organized by MM Program FEB UNPAD in collaboration with Rikkyo University and Takushoku Universities in Tokyo, Japan, from January 6 to 10, 2015.

The first day, during the presentation at Rikkyo University I was very nervous. The paper presented titled “Factors That Affecting Buying Decision Analysis Of Sony’s Phone Customers Cells”, was written jointly with Deris and Early Dalili. I felt there were many perceived shortcomings of the presentations at that time. There were five professors in attendance and they gave full attention to all of our presentations. At least 2 of 5 professors asked questions or comments on each presentation, which showed their attention to the presentations we delivered. However, no matter there were positive or negative sides we made on the way we performed our presentations, the appreciation given by Ms. Popy Rufaidah, SE, MBA., Ph.D as Chairman of MM Program UNPAD and Mrs. Rita as the Secretary Prodi MM FE UNPAD made us so moved and felt more enthusiatic to do the next presentation at the other campus.

A visit to the Sony Corporation was an incredible experience, which cannot be described in words. The topic research proposals presented at Rikkyo University were the products of Sony Corporation, so I am proud to see how the process of establishment of the Sony Company and the principles the company held, that “make something that is not unthinkable by the others, to make something that is considered ‘weird’ ‘. By the time it is still an idea, it is considered unreasonable for other people. Nevertheless, after it has become something new, others believe it, others feel ‘wow’ with what Sony has made. It is in line with the motto of Sony, Make it and Believe it.

On the second day, the presentation at Takushoku University noticeably faster and run more smoothly. There were three professors in attendance, but only one person who commented on the presentation delivered. The comments were constructive. Takushoku campus is very nice and it made me more motivated to do a double degree at the college. In addition, the atmosphere in campus was very comfortable and modern; the lecturers seemed more intimate and open to students, especially overseas students. For other students in MM FEB UNPAD, if there is an opportunity to join international conference, I would certainly recommend them to go. Experiences we have gained through this kind of event cannot be gotten in our campus at home country. We must produce the best presentation; the better our presentation, the more attracted those professors to our presentation. Not only were ourselves feel proud, but friends and lecturers as well as since we carried the name of MM FEB UNPAD campus. Comments from the professors were constructive; accordingly, we have been more motivated to work better and harder. The trip to Japan was not only a study trip but also a fun social trip for us; the trip has made us closer to our friends and lecturers. All of us converged and helped each other. Victorious always MM UNPAD; hopefully this program can be continued to run and better in the future. Keep high spirit!

Student’s Comment Name
8 Donny Boy Iskandar

Student, MM FEB Unpad

The “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” which was held in Tokyo, Japan by MM Program FEB UNPAD in collaboration with College of Business, Rikkyo University and the Faculty of International Relations, Takushoku University, from 6 to 10 January 2015, for me was a great opportunity to get the scarce new experiences.

The activity began with a Cultural Analysis when we arrived in Japan, visiting one of the landmarks in Tokyo to see temple, where we learned about the Japanese culture. After that, we did Marketing Analysis, which was an analysis of marketing practices in the most prestigious shopping centre in Tokyo, the Ginza. There are many goods that cannot be found in Indonesia, and this Marketing Analysis practice provides an opportunity to develop business ideas.

Another thing I enjoyed very much was how the Japanese people are very tidy, discipline and always appreciate time. The whole point of this trip is to follow the activities of Seminar. Cucu Sumiarsa Suhada, Gessa Panjikusumah Graha. I presented a paper entitled “Analyzing The Application Of Kaizen In Small And Medium Scale Enterprises (SMEs)”. The seminar sessions were conducted at two universities, namely Rikkyo University and Takushoku University. Using English as international language during the presentation itself was a challenge for us. We should be able to deliver well so the audience could understand the message from the paper presented. This activity I do believe can improve our ability to communicate and the ability to deliver presentation in the seminar. Besides, we are able to get an idea on the attitude of the lectures there and how they discuss a problem to find solution.

The next stop was Sony Corporation. We saw the latest technologies of Sony that some do not even exist in the market in Indonesia. Japan is a country with a good work culture and full of technology in their everyday lives. It was a valuable experience following the activities of the International Joint Seminar, which was held in Tokyo, Japan by MM UNPAD in cooperation with the College of Business, Rikkyo University and the Faculty of International Relations, Takushoku University.

Student’s Comment Name
9 Cucu Sumiarsa Suhada
Employee, PT. Adira Dinamika Muiltifinance
Student, MM FEB Unpad
Journey out of State is not the first thing that I followed because of the company I work for often conducts activities abroad either for accompanying the Owner of Dealer or customer to join a retention program from the company, but going to Japan was the first time for me in order to follow the activities of the “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” held in Tokyo, Japan by MM FEB Padjadjaran University, College of Business, Rikkyo University and Faculty of International Relations, Takushoku University, from January 6 to 10, 2015.

The first lesson learned was Cultural Analysis, done when we arrived in Japan by visiting one of the landmarks in the city of Tokyo – the temple. At that place we learned the culture and customs or habits of the Japanese people. In addition, we did marketing analysis in Tokyo City shopping centre, where a lot of goods are hard to find in Indonesia yet gives an opportunity to develop business ideas.

Another thing I enjoyed very much was that the Japanese people are very tidy, in-time and discipline. All the activities conducted in the event of joint international seminar organized by MM UNPAD for me were totally new and rare experience. The seminar sessions were conducted at two universities, Takushoku University and Rikkyo University. Using English as an international language during the presentation itself was a great challenge; we had to communicate well so that the audience could understand the message in our papers. This activities I believe can improve not only our ability to communicate , but also the ability to deliver presentation in the international seminar. We also got the idea on the lectures’ positive atittude and how they discussed a problem. The place for our next visit was Sony Corporation. There was presentation about Sony’s cutting-edge technology that some do not even exist in the market. Japan is a country with a good work culture and high usage of technology in their everyday life. Following the activities of the International Joint Seminar was really priceless experience.

Student’s Comment Name
10 Rina Mardiyanti Komarudin
Employee, PT. Bank Pembangunan Daerah Jawa Barat
Student, MM FEB Unpad
I would like to thank the Master of Management of Universitas Padjadjaran for running a program of “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” organized by MM FEB UNPAD in collaboration with Rikkyo University and Takushoku University in Tokyo, Japan , from 6 to 10 January 2015. In particular, I would like to thank Ms. Popy Rufaidah, SE., M.BA., Ph.D, Mrs. Dr. Rita Komaladewi, SP., MM and Mr. Yudi Azis, S.Si., SE., S. Sos., M.T., Ph.D., who have provided guidances since the inception of paper until the completion of the event.
International Joint Seminar program is very useful for me in terms of aquiring the ability to produce a thesis paper, to analyze the environment in the field of marketing, and to speak in public. Moreover, speaking in international seminar using foreign language in Japan was the first and very valuable experience for me to develop my ability of public speaking.

In Japan, on the first day we did Cultural Analysis, taking place in Asakusa temple of Senso-ji (Buddhist temple that is the oldest in Tokyo). Then, we did Marketing Analysis, located in Ginza, which is the main shopping centre in Tokyo with the most expensive properties in Japan. The second day, we presented our papers at the International Joint Seminar event at Rikkyo University, which is located in Ikebukuro, Tokyo. This is one of the leading universities in Tokyo. We were welcomed by Prof. Noriyoshi Shiraishi, Senior Vice President, Rikkyo University; and Prof. Takahira Akita, Specially Appointed Professor, College of Business, Rikkyo University. We really were proud that we made a presentation at the two universities in Japan. The paper presented entitled “Towards Motivation Customer Buying Decision Of Japanese And Korean Home Appliances” was written together with Triya Filia Galuh Santi and Muhammad Aryadita. The visit to SONY Corporation was an unforgetable experience. Sony Corporation showed us all its sophisticated technology. High appreciation to MM FEB UNPAD which was able to get access to Sony Corporation. Another lesson was visiting Odaiba in Tokyo which has a very beautiful view of sunset.

The International Joint Seminar on the second day was held at Takushoku University, located in Hachioji-shi, Tokyo, which is one of universities that has many foreign students and it also surprisingly has Muslim’ praying room. We were welcomed by Professor Yoshino Fumio, Prof. Kobayashi and Prof. Sendo, three of whom are the Professors from the Faculty of International Studies and the Graduate Program of Commerce.

Another lesson learned was Japanese Pop Culture in the area of Harajuku and Shibuya, followed by learning Marketing Strategy in Shisui Premium Outlets. Hopefully this program can become a regular program for the next batch; I am positive this program will be beneficial to students who follow the program.

Student’s Comment Name
11 Triya Filia Santi
Employee, PT.Para Bandung Propertindo
Student, MM FEB Unpad
“International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” held in Tokyo, Japan by MM FEB UNPAD Program, College of Business, Rikkyo University, and the Faculty of International Relations of Takushoku University, 06-10 January 2015 was a pleasant, worthwhile and rewarding experience. By following this event we had the opportunity to visit and to know the education system in the university in Japan, to meet with professors from Rikkyo and Takushoku University, and to experience a very warm welcome from them.

Surely this is the result of good cooperation between MM UNPAD and both universities. In both universities, we, MM students presented our research proposals. The research proposal presented was “Customer Motivation Towards Buying Decision Of Japanese And Korean Home Appliances” , which I wrote together with Rina Mardiyanti and Galuh Muhammad Aryadita. The presentation was prepared and delivered in English, then we answered the questions from the professors concerning the material of our research proposal presented.

We also visited the headquarters SONY Corporation, which is located in the heart of Tokyo. This office is very grand and modern; our eyes and heart continued to amaze because all looked very sophisticated and confidential, so what we have seen, felt and experienced we capture in our brain only since we were not allowed to record or take any pictures at all. Sony gave us the opportunity to see the latest electronic devices, even some that were not in the market, ranging from LED wall, Sony security systems, Sony pictures, Sony Music, Sony home entertainment, and Sony cameras. We were also warmly welcomed by GM of Human Resources of Sony Corporation who explained the history of Sony as well as Sony’s strategies to become a global company.

I am very grateful I was able to join this joint seminar and got many valuable experiences. I am sure it will be beneficial not only for sciences but also my workplace as I surely will implement it in a professional manner.

Student’s Comment Name
12 Gessa Panjikusumah Graha
Employee, PT. Bank Jabar Banten Syariah
Student, MM FEB Unpad
Participated in “International Joint Seminar & Company Visit to Sony Corporation, humanizing Collaboration between Indonesia and Japan” held in Tokyo, Japan by MM FEB Unpad Program, College of Business, Rikkyo University and the Faculty of International Relations, Takushoku University, 06-10 January 2015 was really an unforgettable experience. We presented a research proposal with the topic “Analyzing the Application of Kaizen in Small and Medium Scale Enterprises (SMEs)” in the presence of Professors of Rikkyo University and Takhusoku University. It was very impressive because those who delivered the presentations were given a Certificate of Appreciation and souvenirs by the University’s Vice President, Prof. Noriyoshi Shiraishi.

Company visit to Sony Corporation was welcomed by Mr. Hiroshi Yamamoto, GM of HR Department, Corporate Human Resources Division, and Mr. Akira Sudou, Senior Manager, Global Talent Management Gp. HR Department, Corporate Human Resources Division.

What really also amazing is that we were invited to visit the confidential places in Sony Corporation where the sophisticated results of work of Sony Corporation laid, accompanied by officers from the Sony Corporation (we were not be allowed to take the documentation on “a secret”). Furthermore, there was a sharing session presented by Mr. Hiroshi Yamamoto. As appropriate information uttered by one of the officials of Sony Corporation “MM Padjadjaran University is the first University of Indonesia officially allowed to enter this building” made us feel proud.

Lessons were conducted during our stay in Tokyo, among others: (1) conducted Marketing Analysis at Nakamise, Imperial Palace, Ginza, Shibuya and Harajuku Japanese with urban fashion and of course there are still many people who wear traditional clothes; (2) studied the Japanese culture in Kannon Asakusa Temple and learned about the Japan’s Kingdom.

I remember when in one session of the MM course Ms. Popy Rufaidah, SE., MBA., Ph.D as Chairman of the MM FEB Unpad said “You must show who you are to the world not only to the local region”. My impression in following the program of International Joint Seminar & Company Visit organized by MM FEB Unpad is “overall I’m happy, proud and grateful” I could join these activities that certainly increase my competence, confidence, foreign language skills; in addition, I have new relationships and change my mindset to be more solicitous and get information about Japanese culture which would give added value.

Suggestion and recomendation for the program are: these activities can be incorporated into the curriculum to obtain GPA so that students have more value, even make it mandatory as one of the academic activities, and hopefully this program can run regularly in addition to a “Kaizen” (the Japanese culture term that fixes things which produce the bottle neck, continuously until there is a maximum results as one of the goals of management that is effective and efficient in all respects). In addition, there is a need for documentation PIC, who can dedicate a more structured and organized results.

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