International Student


Companies Visit MM FEB Unpad

Owned by The Family of Anugerah Mufti Putra, SE

Sunday, 19 March 2017

  • 07.00 – 10.00 Depart from MM FEB Unpad to Kampung Naga
  • 10.00 – 13.00 Cultural Analysis: Kampung Naga Tasikmalaya
  • 13.00 – 14.00 Breaks for Lunch and Pray
  • 14.00 – 16.00 Discussions
  • 16.00 – 17.00 Site Visit nearby
  • 18.00-19.00 Dinner
  • 19.00- Rest

Monday, 20 March 2017

  • 07.00-08.00 Breakfasts
  • 08.00-09.00 Trip to the location
  • 09.00-09.30 Introductions from the Owner
  • 09.30-10.00 Presentation of the Company Profile
  • 10.00-11.00 Site Visit to Company-1 Agnia Family Business
  • 11.00-12.00 Questions and Answers
  • 12.00-12.00 Breaks for Lunch and Pray
  • 13.00-13.30 Trip to the location
  • 13.30-14.00 Introductions from the Owner
  • 14.00-16.00 Site Visit to Company-2 Alkea Chicken Farm
  • 16.00-17.00 Discussions
  • 17.00-20.00 Return To Bandung

Company Visit-1: Shoes Production

Company Visit-2: Chicken Farm

List of the participants:

Head and Secretary of MM FEB Unpad:

  1. Popy Rufaidah, SE, MBA, Ph.D
  2. Dr. Rina Novianty, SE, MSi

Lecturers of Entrepreneurship & Innovation Concentration:

  1. Dr. Sutisna, SE, MS
  2. Dr. Asep Mulyana, SE, MCE

Coordinator of the Company Visit MM FEB Unpad

Anugerah Mufti Putra, SE

International Students of MM FEB Unpad:

  1. Sikandar Hisab (India)
  2. Hadi (Iran)
  3. Maryna (Ukraina)
  4. Dina (Madagaskar)

Local Students:

Deri Kurniawan


Agnia Shoes


Alkea Chicken Farm


Cultural Analysis at Kampung Naga

Testimony International Student

Sikandar Hasib

Sikandar Hasib

In the age of globalisation, it is crucial to have a broad and refined international outlook. The Republic of Indonesia boasts an excellent cultural atmosphere, the biggest economy of South East Asia and one of the fastest growing economy in the world. From an Indian perspective, close civilisation and historic interconnections, a shared vision on various issues and ethnic and religious commonalities have played a key role in making the two countries complementary to each other.

In order to take forward step in regards to my interest in the domain of India-Indonesia economic and cultural relations, I have registered myself in Master of Management program of Faculty of Economics and Business in Padjadjaran University under KNB scholarship program of Indonesian government.

When I came to MM-UNPAD, I had a general idea of what I wanted to achieve during MM but quickly realized that the program offered so much more than I ever expected.

In response to its vision to become a leading International B-School, MM-UNPAD is offering an exclusive program named “International Joint Seminar & Company Visit” in collaboration with Rikkyo University of Japan. The unique curriculum, which blends business with cultural studies. This exclusive program differentiates MM-UNPAD among other MM programs being offered in top Indonesian universities.

In partial fulfillment of the requirements for the “International Joint Seminar & Company Visit” program, I have participated in the study tour arranged by MM-UNPAD to an interesting tourist attraction, a traditional village named “Kampung Naga”, located on the roadway that connects Tasikmalaya. To gain the knowledge of small and medium enterprises in Indonesia, our next stop was “Agnia”, a medium-size family business which deals in women’s shoes, located in the city of Tasikmalaya.

It was an amazing opportunity to undertake original field study activities in one of Indonesia’s most dynamic city situated in the West Jawa province. The province which is blessed by tourist hotspots and country’s renowned culturally rich “Sundanese Culture”, where politeness, hospitality, and family values are the cores of the society.

Another unique feature of the MM-UNPAD curriculum is to imply Strategic Management as a compulsory subject for all concentration. The future managers of the institution are not only prepared for short term goals but also for long term goals.

I have chosen Marketing Management as my concentration, I am, at present also attending classes of Strategic Management. While keeping both aspects in mind, the assignment being made from the approach of Strategic Marketing.

Strategic marketing planning is very necessary to achieve the goals and objectives. The stakeholders must start to think about what can be done well and what must be protected, so that in facing this competitive competition, it requires reinterpretation of the implemented policy strategy.

This study aimed to describe and analyze tourism-marketing strategy to increase international tourist visit to “Kampong Naga” and Business Analysis of “Agnia”.

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